THE SHIFT
How Buyers Find You Has Fundamentally Changed
A website used to be something you launch and forget. That worked when buyers Googled, clicked a few results, and read pages themselves. Now the first step is different.
HOW IT USED TO WORK
Buyer Googles → clicks → reads your website → decides
Your job was to rank high on Google and have a decent-looking page. That was enough. SEO was the game, and keywords were the currency.
HOW IT WORKS NOW
Buyer asks AI → AI extracts your site → AI recommends (or skips you)
People ask ChatGPT, Gemini, or Perplexity to shortlist options and recommend what to do next. AI doesn't browse your site like a human - it extracts it. If your answers aren't structured and clear, AI fills the gaps with guesses - or skips you entirely. Not because you're worse. Because you're unclear.
AI looks for clear answers to three basic questions
If your website can't answer these in a way AI can extract, you're invisible to the fastest-growing research channel in the world.
What do you do?
Who is it for?
Why you, not someone else?
OUR CORE SERVICE
GEO: Generative Engine Optimization
We optimize your website so AI tools understand, reference, and recommend your business - and we keep it that way, month after month.
🏗️
Structured Data & Schema
Organization, Service, FAQ, and product schema so AI can parse your offerings as data, not guesswork.
🔍
Meta & Page Structure
Titles, descriptions, headings, and internal links optimized for both Google and AI crawlers.
✍️
Content Clarity
Clear, extractable answers on every page - what you do, who it's for, why you. No ambiguity.
🔄
Freshness & Consistency
Outdated content confuses AI. We keep messaging current, consistent, and aligned across every page.
❓
FAQ Sections
Questions your buyers actually ask AI - answered on your site so AI can cite you directly.
📊
AI Visibility Testing
We test how ChatGPT, Gemini, and Perplexity actually describe your business - and fix what's wrong.
WHAT YOU GET EACH MONTH
A living website - maintained for visibility in AI answers
GEO isn't a one-time project. It's maintenance - like keeping a shop window clean, signs readable, and the offer obvious.
01
1 GEO Improvement Sprint
Each month we identify and implement one high-impact optimization - from schema markup to content restructuring to FAQ creation.
02
Page & Content Updates
We update key pages and blocks as needed, ensuring your messaging stays sharp, current, and extractable by AI engines.
03
Retest & Recap
After each sprint, we retest how AI tools read your site and send you a short report: what improved, what's next.
GEO OPTIMIZATION
CHF 600
per month
Monthly improvement sprints, page updates, AI visibility retesting, and a recap - keeping your website ready for how people research today.
WHY ONGOING MAINTENANCE
A "nice-looking" website can still lose leads
Buyers get an answer from AI before they ever visit your page. If your site isn't maintained for clarity and structure, it doesn't matter how good it looks.
01
AI re-crawls constantly
A one-time optimization fades as your content becomes outdated, competitors improve, and AI models evolve. Monthly maintenance keeps you ahead - not behind.
02
Outdated content confuses AI
Old pricing, former team members, discontinued services - AI treats outdated information as current and serves it to your prospects. Regular updates prevent this.
03
Competitors are catching up
As more businesses optimize for AI, standing still means falling behind. Monthly sprints ensure you're always improving, not just maintaining.
04
You shouldn't have to think about it
We take care of it. Every month we improve one high-impact area, retest, and keep your website ready for how people research today. You focus on running your business.
READY TO START?
Find out how AI sees your business today
Book an e-meeting with us. We'll check how ChatGPT, Gemini, and Perplexity currently read your website - and let’s discuss where to start the improvements!